Our story
Makers of dynamic hubs where food, wellness, work, leisure & innovation come together.
We create and curate spaces for restauranteurs, entrepreneurs, wellness operators and guests alike to come together all in one place. In truth, it’s more than just a space, it’s a platform; one designed to help our partners scale and transform their ideas, and guests enjoy endless and exciting experiences each and every visit.
Created in London, launching in Saudi
Headquartered in London, and founded in partnership with Saudi investment company, Areeb Capital, Boxooo International is on quest to build a global reputation for truly exciting and exceptional spaces and experiences.
Growing our global community
With three confirmed locations in Saudi Arabia and further international developments in the pipeline, our plan is to bring our concept to exciting and strategically chosen neighborhoods all around the world.
Confirmed
Hira St, Jeddah
Al Awali, Mecca
Pipeline
London
Marrakech
Cairo
Riyadh
Thoughtfully designed hubs
Each of our hubs is very special. A blend of elegance and charm, inspired by the local architecture, textiles, colours and flavours of the neighbourhoods they’re built in.
Renders not final
Connecting makers & markets
To help our hubs and the businesses in and around them grow, we operate a global F&B e-procurement platform — helping Buyers and Suppliers break into and operate in the KSA market and beyond.
The team in London
Meet the creators and shapers of our unique concept
Peter Bruun
Chief Operating Officer
Alain Decesse
General Manager
Jeddah
Matthew Clatworthy
Global Head
of Property
Ammar Waganah
Chief Marketing
Officer
Samantha Pesce
Digital Product Lead
Sara Attard
Global HO People and Culture
Zayna Abdel-Khalek
Executive Assistant
Paola Salis
Property Project Lead
Jose Tuy
Interior Architect
Charlotte Williams
Assistant Brand Manager
Denise Baggio
UX/UI Designer
Sakib Ali
UX/UI Designer
Ben Jackson-Walton
Training Content Developer
Natasha Jutton
Human Resources Manager
Join the team
We’re seeking talented individuals to join our headquarters and hubs. Passionate, deeply caring people to help shape Boxooo in its early stages, and follow us as we grow. Could it be you?
